About US

Beacon & Blade

Many business owners are great at their craft, with a strong vision for what's possible - but they're carrying so much that it slows them down, instead of leading from the front and charging toward that vision.

Many teams are full of great people, capable of doing great things - but without clear direction on where to channel that greatness, all that potential sits unused instead of driving them toward success.

Great companies need clear vision AND strong execution. That's why we're called Beacon & Blade.

A beacon provides clarity, direction, and vision.

A blade cuts through noise, drives execution, and gets things done.

Together, they create real momentum - and that's exactly the power we help create for every company running on EOS®.

Beacon & Blade team
9.9/10

Client Satisfaction

121+yrs

in seat experience

51+

clients served

Beacon & Blade team collaborating during a workshop
Meet Peter, our EOS® Implementer.
Official EOS Implementer logo
WHY we run on EOS®

Because EOS® works.

We aren't saying EOS is magic, or that it's the only good system out there.

But we've seen it work, time and time again.

There is real power in committing to a proven system with a common language that everyone in the business can understand, apply, and take ownership of. That power drives businesse forward in a real way - creating clarity, consistency, accountability, and real momentum.

We chose EOS® because it's simple, clear, and consistent.

We run on EOS® ourselves, with an EOS Implementer® becuase we know they bring knowledge, wisdom, and perspective that is invaluable to any organization. And we cherish our relationships with every EOS Implementer® who trusts us to support their teams.

That's why becoming an EOS® Licensee mattered to us - not as a badge or credential, but as a reflection of the work we already believed in deeply, and becaue it gives us the ability to work closely with EOS Worldwide to make sure we're our part of this important work right for every team we support.

OUR Three Uniques

What Makes Beacon & Blade Different

Batteries included

Batteries Included

Like the gift that’s ready to go the second you open it - we come fully equipped! We are a team of experienced, proven second-in-commands who come ready to go from day one.

EOS principles at the core of Beacon & Blade's approach

EOS® to the Core

We are co-owned and operated by a Certified EOS Implementer®. We stay true to the EOS foundational tools and help you get the most out of your EOS investment by applying quarterly learnings and planning in your day-to-day operations.

Don't take our word for it

Don’t Take Our Word For It

We’ve built a track record of real results, reflected in our 9.9/10 client satisfaction rating. You can see it across our testimonials, Google reviews, and in what our clients share about the impact.

our Philosophy

THE Ampersand Mindset

When we send an Integrator into your business, they need to be someone you can trust completely with your team, your priorities, and your reputation. We take that seriously!

That's why we've built a team of some of the most brilliant, wise, and hardworking people we've ever worked with - people who show up fully in their seat, ready to tackle your hardest problems head-on, with bold, caring hearts.

And it's why we've made sure they're never alone in this work. Our Integrators are organized into small pods that intentionally bring together different backgrounds and industries. An Integrator from construction might work alongside one from retail or professional services. When one hits a wall, the others bring a different angle: 'here's how we solved something like this, elsewhere.' That's where real innovation comes from for you.

We call it the ampersand mindset. Every member of our team is brilliant, capable, and effective on their own. Together, they challenge, sharpen, and strengthen one another so they can bring their very best to your business.

That's the power of many.

Three women collaborating at a workshop table
Our People

B&B Leadership Team

Learn more about Beacon & Blade and connect with us on LinkedIn.

Kirsten Smith

Visionary & Co-Founder

Kirsten has served organizations from nearly every leadership seat-Sales & Marketing, Operations, Integrator, and now Visionary. As a Certified EOS® Implementer with nearly 500 session days, she has helped leadership teams across a wide range of industries build healthier, stronger businesses. That breadth of experience gives her a unique perspective on what separates organizations that gain real traction from those that stay stuck. When Kirsten says she knows what great looks like, it's because she's seen it hundreds of times-and Beacon & Blade was built on that experience.

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Hailey Nogler

Integrator & Co-Founder

While serving full time as a COO and working to bring EOS® into her own company, Hailey realized she was a natural-born Integrator, with the rare ability to harmonize the people, operations, and priorities of an organization into something that actually moved forward with health and excellence. So she leaned fully into the system, running EOS as a full-time Integrator. Eventually, she realized her real calling was to lean even more into the space: partnering with Kirsten to create something that would help Visionaries truly experience the power of a great right-hand partner, while empowering Integrators like herself to confidently and skillfully be that partner.

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Sam Sawyer

Internal Operations

Sam keeps Beacon & Blade running behind the scenes with remarkable precision. From onboarding new clients to supporting the Integrator team, she manages the details that keep every engagement moving smoothly. Her project management background and proactive mindset ensure the team has what they need before they even have to ask.

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Ashtyn Smith

Brand & Marketing

Ashtyn shapes how Beacon & Blade shows up in the world. From brand assets and events to marketing and social media, she brings clarity, creativity, and consistency to every touchpoint. More than making things look beautiful, she ensures everything reflects the heart and personality of the Beacon & Blade brand.

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Kristen Cocuzzo

Client Success & Integrator Pod Leader

Kristen is an Integrator at heart who still spends her days in the work of execution. She leads Beacon & Blade's Needs Assessments with a remarkable ability to cut through complexity, identify root issues, and determine the type of support that will create the greatest impact. Her practical experience allows her to quickly recognize what a business truly needs.

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Paul DiCicco

Engagement Success & Integrator Pod Leader

Paul serves as the shepherd of every Beacon & Blade client engagement, protecting the success of both the client and the team. A Navy veteran and lifelong coach, he creates an environment where clients feel supported through the challenges that come with meaningful organizational change. His leadership has been instrumental in Beacon & Blade's 9.9 client satisfaction rating.

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Kailee Ostroski

Integrator Success & Integrator Pod Leader

Kailee is the keeper of the Beacon & Blade playbook, ensuring every Integrator has the tools, standards, and resources needed to serve clients with excellence. As one of Beacon & Blade's experienced Interim Integrators and a former teacher, she combines practical leadership with a gift for building clear systems and developing the people around her.

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Mark Jordan

Strategic Advisor & Integrator Pod Leader

Mark was Beacon & Blade's very first Integrator and helped shape the organization from its earliest days. With years of experience serving as a Fractional Integrator, he now serves as a trusted advisor to both the leadership team and the Integrator team. His thoughtful guidance has earned him the affectionate nickname 'Yoda' among the team.

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